Need more business for your flooring company? DaDigitalSense Marketing can help. We’re an agency laser-focused on ensuring that contractors are able to sell and install flooring for their customers. Below, you’ll learn a few of the methods we recommend in order to help you turn people into leads and leads into sales. Related: Efficient Ways to Market Your Carpet Cleaning Business

Showing Up In Internet Searches

46% of all Google searches involve people looking for local businesses. Of those searches, 80% end in a customer conversion. Clearly, if you want to get flooring business, it’s important to rank well on Google. But how do we do that for you? There are two different ways. The first is with local listings. These help you to rank well on the map that appears when you search for local businesses on Google. We need to make sure the name, address, and phone number that are listed on your website are consistent, and we need to put that information in Google-approved directories. This increases Google’s confidence in your business. After all, it doesn’t want to give customers incorrect information about your business. Then, we need to optimize your website in order to help it rank better on Google. This necessitates writing content for the website that’s optimized for specific keywords, these being the words that people type into Google to find your business. Optimizing your website also requires making sure that the backend of your website — its speed, URLs, and so on — are up to Google’s standards.

Paid Ads

There are two major players in the paid ad space: Google and Facebook. While both can provide a great ROI, we split their advantages into two major categories: intent-based marketing and interruption-based marketing. Google ads capture the attention of users who are actively searching for flooring companies. This means we’re targeting customers who already have the intent to buy, which is useful for flooring since it’s a high-ticket item. Facebook ads are also effective, but they represent an interruption-based marketing strategy. That means we’re coming to customers who may not be ready to make a big purchase yet. For these customers, it’s better to provide a lower-ticket offer before trying to sell them on new flooring.

Other Services

Most digital marketing services require you to have a website. If you’re unhappy with yours or you don’t currently have one, we can build a website uniquely suited to the needs and challenges of the flooring industry. We also offer social media management, which allows you to stay in touch with your customers and reach out to new ones.

Digital Marketing for Flooring Contractors

At DaDigitalSense Marketing, we understand the marketing needs of flooring contractors. That means we don’t have to waste time getting started. When you schedule a strategy section, we’ll be able to quickly and effectively present you with a marketing strategy designed to get you more customers. If you have any questions, please don’t hesitate to reach out to us at 720-600-7337. We give digital marketing for flooring companies. We’re always happy to help flooring contractors take their business to the next level.

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