As the owner of a carpet cleaning business, knowing how to implement an efficient marketing strategy will be a huge help in growing your customer base and income. Carpet cleaning marketing is generally straightforward, and you can conduct most of your marketing efforts online. Keep reading to learn more.
Build Online Assets
Every business needs a website, and your carpet cleaning business does too. Your website is where potential customers come to learn more about your services, request a quote, or look for a solution to a specific carpet problem they might have.
In addition to a website, you should also have a relevant and informative blog that you update at least twice a week.
Improve Local SEO
Whenever someone in your service area needs a professional carpet cleaning service, they will take out their phone and search “carpet cleaner near me.” If you don’t rank within the first few results for these searches, you are leaving a lot of money on the table.
To rank high for local searches, you have to optimize your website for local SEO, open a Google My Business account, and list your business on nearby directories.
Network with Complementary Contractors
Plumbers, real estate agents, general contractors, and interior designers in your area work daily with people who may potentially want to use your services. Contact these service providers and build professional relationships with them. If they encounter people who need carpet cleaning services, they will be more likely to refer them to you.
Positive customer reviews are like gold dust in terms of establishing trust in the eyes of your target audience. After completing a carpet cleaning service, ask the customer to write a review that you can upload to your home page, social media banners, or include in your marketing emails.
Run Pay-Per-Click Ad Campaigns
Buying paid ads is another effective way to generate traffic to your offers. Platforms such as Google and Facebook work on a pay-per-click basis, so you have complete control over your ad spend. With paid ads, you can also zoom in on specific segments in your market, for example, property owners who recently searched for carpet cleaning products or methods.
Be Active on Social Media
You can use social media to run promotions, share your blog posts, and participate in discussions relevant to your services. You can also record your team during a cleaning service and upload it as instructional videos to YouTube. Some people also find these types of videos entertaining, so you might broaden your audience reach organically.
Cold outreach is a conventional way to market your carpet cleaning business, but it can be incredibly useful. The primary objective with a cold call or -email is not to sell your services, but to start a professional relationship with a potential client. Consider warming up a cold prospect with a free demonstration or quote.
DaDigitalSense Marketing provides carpet cleaning companies with high-end digital marketing solutions to boost their web traffic and profits. Contact us today to learn how we can help you. There is no shortage of Denver digital marketing agency, but there are very few that really know how to effectively market for carpet cleaning companies. We work with only one carpet cleaning business in each market. We will not provide service to your competition in the same market. Contact us at 720-600-7337.