Flooring/carpet contractors can find customers by using a Digital Dominance Method. Increase your customer base, grow your revenue, and take your company to the next level by dominating your local service area.
Dominate through :
- organic search optimization.
- local citation
- paid Ads.
Have some social media strategy and enhance your online reputation. Have a system in place that gets you repeat and consistent customers.
USE TECHNOLOGY AND TOOLS
Have automated systems in place to save you time by increasing efficiency.
There are several tools that you can use to schedule your social media postings, so you do not have to log in individually into Facebook, Instagram, Twitter, and LinkedIn all the time.
Tools such as Hootsuite allow you to manage all of your social media in one place. If you are already using MailChimp for your emails, you can now schedule and post to Facebook, Instagram, and Twitter from MailChimp. There are tools to monitor your reviews and reputation online. These tools scan and inform you anytime your business is mentioned online. If you catch a negative review really early, you can easily mitigate it before your reputation is damaged.
OPTIMIZE SEARCH ENGINES AND LOCAL MAPS
Search engine optimization (SEO) and local map optimization is essential. SEO is a mandatory marketing tactics that allows your website to be found by search engines like Google.
To drive as many leads as possible to your flooring business, you must optimize your website and be ranked in your local area for keywords.
Organic SEO is the process that increases the visibility of your website or webpage in search engine’s unpaid results. Organic SEO is the slow cooker version of SEO. Just like the slow cooker, it takes time to get done, but when it’s ready, you don’t pay any money to be found.
The first section of the organic SEO displays results based on the user’s location, how many reviews a business has, and if their listing is optimized and citations (business name, address, phone number) are consistent across the internet.
There are tools that you can use to do this part of the SEO yourself. Tools like Listing Distribution help you build accurate listings on the four major data aggregators – Foursquare, Factual, Infogroup, and Neustar Localeze.
You can start with the free version called Listing Builder. Although limiting, Listing Builder will sync to Google My Business, Facebook, Instagram, and Twitter. This will ensure that your business information shows up correctly, underneath the map on Google, when a user does a Google search for your service, for example, “carpet installer near me” or “floor installation”, “floor contractors near me” etc.
SEARCH ENGINE MARKETING
Paid Ads show up on top in Google searches. These are preceded with “Ad”. It’s important to have your flooring business show up here.
This is usually referred to as search engine marketing (SEM), just like we used the slow cooker analogy for the organic SEO above, we will use the microwave to explain the SEM. It gets you the results quickly, but you have to pay for each click, hence the term, Pay-Per-click (PPC). Just like the microwave, it’s quick but also cools off quickly – the traffic evaporates as soon as you stop spending.
Combining organic SEO and PPC is a great strategy. 2019 statistics show that marketers that combine organic SEO and PPC ads saw 25% more clicks and 27% more profit.
REPUTATION MANAGEMENT & EMAIL MARKETING
Online reviews are the next essential element.
Have a process where you are systematically thanking your customer after every service and letting them know the various options available for them to write a review for you. Have a process in place where you are asking for reviews consistently. Don’t miss any good reviews after you have done a good job.
There are several tools that help you automate this process, and this helps you have a consistent method in place. Some of these processes involve simple actions like having your technicians hit the “Request Review” button on their smartphone so an email that’s already queued up, goes out to the customer.
You can create templates in MailChimp or Constant Contact to remind customers who have not completed the review. Keep in touch with your customers with a monthly newsletter. You can also do this with MailChimp or Constant Contact.
If you are like most flooring contractors, you are probably frustrated with your online marketing. It is likely that you have worked with multiple marketing agencies and did not get results.
Most marketing agencies are generalists. They work with plumbers, lawyers, doctors, real estate agents, restaurants, etc. To see results, you have to work with marketing agencies that are strategic and focus only on your industry. There is no shortage of digital marketing agencies, but there are very few that really know how to effectively market for flooring contractors.
DaDigitalSense Marketing is here to help. We’re the results-oriented agency, provide flooring marketing ideas for flooring business and focused exclusively on helping flooring contractors get customers. If you have any questions, you can reach us at 855-341-1751. When you schedule a strategy session, we’ll be able to present you quickly and effectively with a marketing strategy designed to get you more customers.