To attract clients and gain their business, carpet cleaning companies need a website. But merely having a site isn’t just enough. The key to customers knowing you’re out there is Search Engine Optimization (SEO). A well-defined website SEO strategy is vital if you want people to use your services.
Marketing research shows that 93% of all online activity begins by searching through Google or other popular search engines. Chances are, you found this article by typing “website SEO” in a search bar. After the initial search, 95% of people only look at the first page of results. From that page, 68% of the clicks are on the top five listings. These numbers say a lot.
Without high-ranking website SEO, you risk losing a lot of business. This guide shows you how to enhance your website for the best carpet cleaning marketing ideas and SEO results.
Know Your Keywords :
Every website SEO campaign starts with keyword research. There are online tools that help with this, such as Google Keyword Planner and Keywords FX. It’s best to focus on long-tail keywords, which are phrases with three or more words.
When someone searches for “carpet cleaning in Denver, Colorado,” they are looking for a specific thing. If those keywords appear in different areas of your site, customers will easily find you. Create service pages for the cities in which you operate and blog posts about unique services you offer. It helps to include long-tail keywords in the titles, headlines, and body of your content. Proper keywords rank your page higher in search results.
Produce Useful Content :
The quality of your content is more important than quantity. Know your audience and be a reliable source of information. If a common query is “how to remove urine odor from carpets,” write a blog post about it. The long-tail keyword is essential, but it’s equally important to provide valuable tips and answers to keep your audience coming back for more.
Content can also be in the form of videos and infographics. Try uploading carpet cleaning videos to YouTube and link to them in blog posts. When consumers find the content useful, they spend more time on a website. These repeated viewings and interactions increase your website SEO rankings.
Optimize Site Performance :
Keyword-driven content is not beneficial unless your website is operating efficiently. The most critical element is page speed. If content doesn’t instantly load, customers move to the next search result. Large images, graphics, and other files will all slow things down. Page speed also plays a role in Google’s SEO rankings. You can test and optimize your website’s speed with Google’s Page Speed Insights.
Your site also needs to be mobile-friendly. Most people use smartphones and tablets to search for carpet cleaners. View your site on a mobile device and check that each page loads quickly and efficiently. You can use Google’s Mobile-Friendly Testing page to verify your site is compatible with all mobile devices.
DaDigitalSense Marketing is the best marketing agency Denver
specializes in optimizing websites for carpet cleaners for maximum conversion. We do not follow the cookie-cutter methods. We create your website so that customers can quickly find your carpet cleaning business and make a favorable decision before even seeing you. If you need further help with website SEO, call us today at 720-600-7337