Your website is a place where loyal buyers and new customers connect with your carpet and floor installing business. They visit your website to get more information about your services, request a quote, obtain details about your process, see comments and testimonials from previous clients, and more. Yet, there is one more thing that you shouldn’t forget – and that is the site speed.
While having a well-designed website is essential, none of that matters if your website fails to load web pages or media content fast. 40% of consumers will leave a website that takes more than 3 seconds to load. Use tools like Google’s Page speed Insight to analyze your webpage.
Website performance or website speed optimization refers to how fast your website loads pages. Your website speed can significantly impact users’ experience and affect buying decisions.
If your website loads slow or fails to display certain elements for the visitor, they will go someplace else (most likely to a competitor) to check their website and use their services.
Why Slow Website Speed Leads to Poor User Experience
The carpet/wood floor installation business is a competitive industry. With so many providers and big box stores offering similar services, it’s essential to strategizes so you can stand out and get more visitors to your website.
Implementing effective flooring and carpet cleaning marketing ideas or digital marketing strategies will go a long way towards attracting more traffic and turning visitors into paying customers.
There are numerous reasons why optimizing your website speed to improve overall site performance is essential for your carpet/wood floor installation businesses. When customers surf your website and load your pages, they are opening files from the server. If your server is fast, the pages will load quickly. If the server delays processing the files, the page loading speed will slow down.
Visitors will lose interest in browsing your floor installation services. They will migrate to a different website with an optimized loading speed that opens files and media faster than yours.
Ignoring website speed optimization can decrease the number of visitors on your website and hurt your business. In this current digital world and competitive industry, website speed optimization could mean the difference between a thriving business and a struggling business.
Non-optimized website speed may result in poor user experience, fewer sales, and less interest in your carpet/wood floor installation services.
Importance of Website Performance
Internet users expect functionality, convenience, and speed when surfing the web. When you offer a well-designed and fast website, you will notice customer satisfaction, user loyalty, and higher rankings on the search engines.
When you combine a visually attractive site, affordable floor installation services, high-quality images, and impressive web speed, your customers will be happy and satisfied, leading to more conversions and higher sales.
The bounce rate will significantly increase (percentage of people who visit your website but exit quickly after viewing one page) when your site’s loading speed is long. Visitors today are very busy or lack patience and therefore can’t wait longer than 5 seconds for your website to load. With website speed optimization, you will decrease the bounce rate and improve your user experience and loyalty.
When your website loads fast, your business will rank higher on Google, resulting in more traffic and more customers.
Contact All Floor Digital Marketing Experts
All flooring business Digital Marketing can help you optimize your website for speed, boosting your web traffic and sales. Contact us today at 720-600-7337.
Determine the strengths and weaknesses of your business by getting a free marketing analysis.