Flooring contractors often find marketing to be the most challenging part of their day-to-day activities. Your business is targeting a diverse customer base, and you are also marketing high-ticket products and services. Unlike companies that sell electronics, as just one example, you cannot rely on impulse buys. Your leads usually go through a time-intensive buying process.
How can a flooring contractor get more clients in the face of these hurdles and during these incredibly challenging times? In this flooring contractors’ guide, we will take an in-depth look at flooring marketing ideas for flooring contractors.
Build a Strong Brand :
As a flooring contractor, you should direct all your marketing efforts towards developing a strong brand. The benefits of building a prominent, well-known brand include the following:
• Customer recognition and loyalty • Enhanced credibility • A competitive edge in the local market
Your business’s brand consists of several elements, with the most prominent being your brand identity and image.
DEVELOP A USER-FRIENDLY WEBSITE :
A well-designed, informative, and user-friendly website will strengthen your brand and add credibility to your business. Your website is the gateway to marketing your business online and will help to draw leads from online searches in your area.
Additionally, your website makes streamlined customer onboarding possible. Online contact forms, for example, allow for quick and easy quote requests. Your website is also the ideal location to provide potential customers with extensive information about your flooring services.
Social Proof :
Social proof is anything that shows that other people like your services, such as positive comments or reviews about your business and flooring services. Today, these comments are mostly online, and you will typically find them on consumer sites and community pages on social media.
Leveraging social proof on your website, marketing materials, and social media means you take advantage of external validation, which makes your business more trustworthy. There are several ways to incorporate social proof into your marketing efforts. The most effective method, however, is contacting previous customers and asking them to write a review.
Develop a High-Quality Digital Portfolio :
Show people what they can expect from your flooring services with a descriptive, shareable portfolio. In addition to high-quality before and after photos of previous projects, your portfolio should also contain a description of each project and unique solutions you formulated to meet your clients’ needs.
Upload your portfolio of previous work to your website and update it regularly. You can also link to your portfolio in cold emails that you send to prospective customers.
Optimize Your Online Assets for Search Engines :
Does your website show up on the first search engine result page (SERP) when people in your area search “flooring contractor near me”? The first page of Google is, by far, the largest and most cost-effective source of traffic to any business’s website. Search engine optimization (SEO) should enjoy the highest priority if you don’t already rank for relevant search terms.
There are several SEO tactics to follow, including:
- Website SEO auditing
- Competitor analysis and monitoring
- Keyword research and optimization
- Content strategy formulation and implementation
- Link building
- Improving your website’s user experience
At All Flooring Digital Marketing, we can help you implement all SEO strategies that are necessary to boost your search engine ranking.
Paid Advertising :
With paid advertising, you can increase traffic to your website significantly. These campaigns also allow you to target a specific audience, for example, property owners in your service area who recently included flooring-related terms in their online searches. You could specifically target homeowners who did any online search that indicates that their floor may need replacement or need some work.
Because paid ad platforms such as Facebook and Google use the pay-per-click payment model, you can adjust your advertising efforts to fit your budget. Paid ads are also an effective way to gather market insights and target mobile users.
Build Relationships with Contractors in Your Area :
When property owners in your area plan remodeling or building projects, they may contact architects, builders, construction companies, roofing contractors, or other contractors before looking up contact details for flooring contractors. Build relationships with contractors who provide complementary services in your area and ask them for referrals.
Interact with Your Target Audience on Social Media :
Use social media platforms such as Facebook to interact with the community you serve. Run promotions and share your blogs to your pages, ask people to leave comments with questions and suggestions, and respond to them. Interaction on social media will boost your brand awareness and establish your business as an authority in your service area.
Use Email Marketing :
Email is a low-cost but effective form of direct marketing. You can build an email list using lead magnets, or you can use Denver’s email marketing services to stay in touch with previous customers. Sending emails is the ideal way to connect with customers or potential customers on a personal level and communicate the value of your services. You can automate your email marketing to a degree, and you can use this medium to send links, videos, images, text, and more.
Start a Cold-Calling Campaign :
Many business owners find cold calling intimidating, but this marketing strategy can be incredibly useful to build relationships with homeowners in your area. However, do not be a pushy salesperson. This is an opportunity to gradually build a relationship.
People generally don’t want to listen to a description of flooring services, and it’s virtually impossible to build a relationship in five minutes over the phone.
However, if you offer a free service or a limited time special discount or provide a free product that can solve their problem such as a checklist or eBook on how to maintain their floor, the phone call is just an introduction. All you need from them is an email address or appointment for a free service or a free quote. Once you have your foot in the door, you can take your time to build a good relationship with them.
Digital Marketing for Flooring Contractors :
We have reached the end of our guide. Hopefully, you now know how to grow a flooring contractor client base.
The list of things you can do to get more clients is long enough to overwhelm anyone. Don’t try to implement all the strategies at once. Instead, select the strategy that is the most natural next step and incorporate it into your business.
At DaDigitalSense Marketing, we specialize in providing flooring contractors like you with effective marketing solutions. If you don’t have the time or know-how to develop an optimized website or formulate an effective marketing strategy, contact us today and start growing your client base and income. We are the results-oriented agency, focused exclusively on helping flooring contractors get customers. If you have any questions, you can reach us at 720-600-7337. You can also schedule a strategy session and we’ll be able to present you quickly and effectively with a customized marketing strategy designed to get you more customers.