5 Tips to Get the Most Out of Digital Marketing on A Tight Budget
In today’s digital world, creating an online presence is an essential part of bringing customers to your business, as well as encouraging them to continue buying from you. Without strategies to attract and retain customers, you’ll continually be fighting for sales and missing out on opportunities. If you’re a small business owner on a tight budget, you may be wondering how you’ll ever get started. The good news is that even with a tight budget, small businesses can take advantage of affordable and easy-to-use digital marketing strategies that will draw customers and drive sales. In this article, we will discuss five ways you can implement digital marketing without breaking your budget!
1. Sign Up for a Google My Business Account – it’s free
Google Business Profile (formerly called Google My Business) accounts are completely free and necessary to any digital marketing strategy. Once you claim your free listing, you will need to optimize it to ensure that your business shows up when people search for you on Google. Your business will also show up on Google maps. These 10 Google Business Profile Optimization Steps will walk you through a simple Google Business Profile optimization process with photos and easy step-by-step instructions. This will help ensure your Business Profile shows up higher on the search results page.
2. Take Advantage of Free Social Media
You can use social media to your advantage when it comes to growing your business. Social media is an effective way for small businesses to reach potential customers and gain new referrals. Using social media well doesn’t have to be expensive; it just takes some planning and effort on your part. There are both free and paid ways to use social media for your digital marketing, depending on what you want to promote and where it fits in your customer’s purchasing journey. Ads are the classic paid option, but it only costs you time to use social media in other ways. Start by creating a business page for your company on the major social platforms. Even if you are not actively posting on those accounts, make sure you’ve claimed them and set up basic contact information, like your business name and website. Doing this will make it much easier for potential clients to find you. It will also prevent someone else from claiming the account with your business name and causing confusion. Once you have your pages set up, focus on a few platforms that your customers spend time on. Then, use your social media pages to promote blog posts as well as sales and special deals. You can also engage with current customers and potential ones by asking for feedback or running polls on the platforms. You can even comment on relevant topics or join in on hashtags that are related to your industry so you can connect with other users!
a. Expand your Reach with hashtags and by Tagging People
To maximize your social media reach, you need to tag other businesses, influencers, and customers in your posts. Tagging someone in a post exposes your brand to their followers, and vice versa. It’s a great idea to form partnerships with another local business to promote each other on social media, by tagging them in posts occasionally. Or if you have brand influencers or even excellent customers, tag them in your posts. Remember that tagging another profile will extend your reach, as people who follow that profile may see your post. Of course, you should also encourage people to tag your business in their posts.
As you probably already know, hashtags are an excellent tool for increasing the reach of your posts. They let you join conversations about current events or trends by including related hashtags in your posts.
3. Do-It-Yourself SEO
SEO is a great way to get your website in front of more eyeballs, but it requires time and effort, as well as some knowledge of how search engines work. However, if you’re willing to put in the time to learn the basics of SEO, you can do local SEO yourself for free. If you don’t have time to learn about SEO and want to commit to outsourcing your company’s SEO efforts, local SEO can be incredibly budget-friendly. If you’re wondering where to start with local SEO, here are a few ideas:
a. Start by looking for location-based keywords that people in your area are searching for.
b. Create blog posts or landing pages that focus on these keywords and your local neighborhood.
c. Another part of local SEO is claiming your profile in online directories. Here is a list of 30 Free and Paid Directories to Improve Your Business Online Visibility
4. Budget Friendly Email Marketing
Email marketing can be a great digital marketing tool when done right. Email marketing can be an inexpensive way to get your message out to a large audience—in fact, if you don’t want to spend too much on your email marketing campaign, you don’t have to! Emails can be very effective for Resell campaigns to drive repeat business from your existing customers. You could use email marketing for reactivation campaigns, follow-up campaigns, birthday campaigns, and anniversary campaigns to get your customers coming back to buy repeatedly. You can send emails by using your regular email program. If you’re sending a lot of emails, you’ll want to invest in software that will make this easier and keep your process consistent. You could start with a free tool or one with a very low barrier to entry, with just the basics, and add more features as needed.
For effective email marketing to get new customers, you must build your list of subscribers first. You can do this by adding email signup forms on your website and social media pages.
Once you have your list built, it’s time to start sending emails! Just make sure that:
a. Your subject line is interesting and relevant.
b. Your emails are personalized.
c. You use A/B testing to optimize your emails for the best results.
5. Use Awards to Enhance Your Reputation
Awards are a great Reputation enhancement tool that you can use to proactively influence the perception of your business in the marketplace, especially if you are just starting. If you’ve won an award, it’s time to show off! Display the award logos on your website and social media. This will make visitors feel like they’re dealing with a reputable business.
You can take this to the next level by applying for even more awards. While there’s no guarantee you’ll win, you’re increasing your chances of getting some recognition. You could even create a dedicated page on your website for awards where you display the ones you’ve won, as well as the ones you hope to win in the future.
These tips will help you get started with some of the most cost-effective digital marketing tools readily available. By utilizing these strategies, you can create your own online presence and drive customers to your business, but the best part is that many of these strategies are free or low cost. Google My Business gives you great control in managing your online listings, while social media platforms provide an effective way to highlight your brand on a large scale. Email marketing allows you to develop relationships with customers on a more personal level, and if done properly, can make all the difference in your bottom line. Finally, there are plenty of ways to get awards for your business to enhance your reputation in the eyes of consumers. Again, all these solutions are affordable and will allow small business owners on tight budgets experience the power of digital marketing on their own terms.