Paid social media advertising is a quick way to build a social audience, but organic social content is still effective for getting users engaged.
Organic social content can drive engagement, but only if the content is relevant to a specific audience and stands out from the competition. As organic page reach continues to decline for both brands and publishers, social media marketing relies on content that gets noticed.
Social networking sites want to extract more money from business owners and are altering their algorithms so that content without advertising dollars behind it is deprioritized. Despite the many people who say that organic social content is dead, those who can do it right can find considerable success with this type of marketing.