Google My Business
Google My Business: The Most Powerful Yet Underutilized Driver for Your Business
As a savvy modern business owner, you understand the value of an online presence. Today, many consumers do their shopping online, and those who don’t still check businesses’ online reviews before they buy.
An active social media presence and an email marketing plan are important, but Google My Business is essential. There are 2.2 billion Google searches on any given day. Google My Business is a free tool to help businesses manage their online presence in Google, including Google Maps.
The Importance of Using Google My Business
As mentioned above, the internet plays a huge role for all businesses today. Whether you run a coffee shop, are a clothing retailer, or are a medical practitioner, you can be sure that your potential customers have already looked you up online before they’ve even walked through your doors.
It’s essential to create a great online first impression, and that’s where Google My Business comes in. Google My Business allows you to:
Make sure potential customers can find accurate information about your business.
You can list your business’ hours, location, products and services, and website address all on your Google My Business profile.
Learn about how people are finding and contacting your business.
Google My Business lets you track how your customers usually find you and how they typically contact you. You can also create and follow the performance of ad campaigns through Google My Business
Engage with your customers.
Through GMB optimization service, you can read and reply to customer reviews and post photos of what you sell or what you do. This is important, as many people engage more with images than they do with plain text. As of 2021, businesses who post pictures to their Google My Business profiles receive 35% more visits to their website than those that don’t.
The Benefits of Using Google My Business
A Google My Business profile offers a lot of incredible benefits for your company. Your business will:
Show up in local searches on Google Maps
Customers can’t work with you if they can’t find you, and many customers search for local businesses on Google Maps. A Google My Business profile ensures your business shows up among their options.
Build credibility among your customers
As mentioned above, consumers today do their research on businesses before they buy. A Google My Business profile with up-to-date information shows customers you are professional and trustworthy.
Boost sales
500% increase for “near me” mobile searches. 900% increase in “near me today/near me tonight” searches
78% local mobile searches result in purchases.