Email marketing is one of the most effective ways to reach customers and drive sales. However, to make the most of your email campaigns, you need to ensure that you’re targeting the right customers with the right message. Email segmentation can help you achieve this by grouping customers based on their actions and preferences, allowing you to deliver targeted and personalized content. In this guide, we’ll explore how you can get started with appropriate segmentation to maximize your email marketing ROI in the health and wellness industry.
What is Email Segmentation?
Email segmentation is the process of grouping customers based on their actions, behaviors, and preferences for email marketing. This approach allows businesses to tailor their messaging to specific customer groups, or actions taken by customers, resulting in more relevant and engaging email content. For example, you could segment customers based on their purchase history, email engagement, or website behavior. Behavioral segmentation is one of the best ways to segment emails therefore this article will focus more on behavioral segmentation.