You can use YouTube as an online hub for your small business by creating channels where you post videos about your products or services, or even how-to guides on how to use them. You can also embed these videos on other websites, which will help drive traffic back to your channel on YouTube.
TikTok is a social video platform that allows users to create short videos or add music, filters, and text to their existing photos. The app has become increasingly popular with teens and young adults over the past few years because of its ease of use and accessibility—it’s available on both Android and iOS devices as well as desktop computers (though videos can only be created on mobile).
How it works: TikTok lets you create custom 15-second videos using clips from your phone’s camera roll or library. You can also choose from various backgrounds, filters, overlays, titles, and transitions for your video before posting it publicly. Once posted, others will be able to watch your clip if they choose; however, the creator has control over who sees their video by filtering out followers or friends who are not allowed access based on age restrictions set by the creator. (This feature was added after an incident where several inappropriate videos were posted by middle school children).
Facebook is the largest social media platform in the world, with over two billion active users. If you want to reach as many people as possible, Facebook is a great place to share video content with your target audience.
To begin, create a video for your business page. This can be about anything related to your brand; if it’s entertaining or informative, people will be more likely to engage with it and click on other videos of yours later on. Next, create another video for your personal profile (this time not promoting anything). It should be casual and show more personality than the first one did—these types of videos are often called “storytelling” because they tell viewers something about who you are outside of work hours. Once this step is complete, create another video specifically directed towards members of one or more groups on Facebook—the content should match whatever interests they have shared in their profiles as well as any common interests within those groups.
There is one key fact about videos on Facebook: if you want to boost your reach, uploading your video to Facebook is more effective than sharing a YouTube link. Facebook set up its algorithms to favor native videos. Also, with native videos auto-playing and being able to be turned into ads with extensive targeting data from Facebook, why wouldn’t you upload to them?
Your Website and Blog
Your website is a great place to start adding video. Create a video that highlights your business and display the benefits of your products or services, then post it on your homepage for visitors to see when they first land on your site. You can also create an entire blog series of videos that focus on topics related to your industry, such as “How To ……..”
You can host these videos on YouTube and embed them on your website. That way, you get the benefits of YouTube videos as well.
Including video in email marketing is another way to make sure that prospective customers are getting enough information about you and what you offer them. If someone signs up for one of your newsletters or follows you on social media, shoot off an introductory email with some interesting content.