How To Use Video Marketing to Grow Your Business
Introduction
Video marketing is an important part of digital marketing for any small business. It’s a great way to get your brand in front of your customers, show off your products or services as well as share useful information with them. Video marketing also gives you the opportunity to build trust with potential customers and increase conversions by showing that you have a real human element to your business. The following list will help you find the best video sharing sites for small businesses and entrepreneurs that allow you to upload, share and stream videos online.
YouTube
YouTube is the second most popular search engine, behind Google. It’s also the largest video sharing platform in the world and has over 1 billion users who watch over 4 billion hours of video per day.
Almost every business today wants to use YouTube in its video marketing strategy because of the site’s popularity. It’s owned by Google, and now many YouTube videos appear on Google search results pages. So, when you post your own videos on YouTube, you can also boost your SEO efforts.
You can use YouTube as an online hub for your small business by creating channels where you post videos about your products or services, or even how-to guides on how to use them. You can also embed these videos on other websites, which will help drive traffic back to your channel on YouTube.
TikTok
TikTok is a social video platform that allows users to create short videos or add music, filters, and text to their existing photos. The app has become increasingly popular with teens and young adults over the past few years because of its ease of use and accessibility—it’s available on both Android and iOS devices as well as desktop computers (though videos can only be created on mobile).
How it works: TikTok lets you create custom 15-second videos using clips from your phone’s camera roll or library. You can also choose from various backgrounds, filters, overlays, titles, and transitions for your video before posting it publicly. Once posted, others will be able to watch your clip if they choose; however, the creator has control over who sees their video by filtering out followers or friends who are not allowed access based on age restrictions set by the creator. (This feature was added after an incident where several inappropriate videos were posted by middle school children).
Facebook is the largest social media platform in the world, with over two billion active users. If you want to reach as many people as possible, Facebook is a great place to share video content with your target audience.
To begin, create a video for your business page. This can be about anything related to your brand; if it’s entertaining or informative, people will be more likely to engage with it and click on other videos of yours later on. Next, create another video for your personal profile (this time not promoting anything). It should be casual and show more personality than the first one did—these types of videos are often called “storytelling” because they tell viewers something about who you are outside of work hours. Once this step is complete, create another video specifically directed towards members of one or more groups on Facebook—the content should match whatever interests they have shared in their profiles as well as any common interests within those groups.
There is one key fact about videos on Facebook: if you want to boost your reach, uploading your video to Facebook is more effective than sharing a YouTube link. Facebook set up its algorithms to favor native videos. Also, with native videos auto-playing and being able to be turned into ads with extensive targeting data from Facebook, why wouldn’t you upload to them?
Your Website and Blog
Your website is a great place to start adding video. Create a video that highlights your business and display the benefits of your products or services, then post it on your homepage for visitors to see when they first land on your site. You can also create an entire blog series of videos that focus on topics related to your industry, such as “How To ……..”
You can host these videos on YouTube and embed them on your website. That way, you get the benefits of YouTube videos as well.
Including video in email marketing is another way to make sure that prospective customers are getting enough information about you and what you offer them. If someone signs up for one of your newsletters or follows you on social media, shoot off an introductory email with some interesting content.
LinkedIn is a suitable place to share your video with your professional network. It’s a good place to start because you know people who are already on LinkedIn are interested in being there and they’re already plugged into the business world. If you have an educational video, then sharing it on LinkedIn can help you build credibility in your industry.
If you want to get more out of this platform, consider adding an introduction that explains who you are and why you made the video. This will help establish a connection between the viewer and yourself, which will make them more likely to watch the rest of it!
Instagram offers another fantastic way to share your video content. You have several options for sharing, including shorter reels. And your videos can be permanent or in your story—where they disappear after 24 hours.
Sharing short clips in Instagram stories is a wonderful way to boost engagement and grow your audience. If you’re not sure where to start, here are some tips to help you create an effective Instagram story:
- Try out different filters and effects. The more fun and interesting your videos are, the more likely it will be that people will watch them all the way through!
- Add music to set the mood for each scene (you don’t have to use licensed music if you don’t have permission).
- Use emoji stickers and text overlays for added visual appeal (and humor!).
There are a lot of places to use video for business
Businesses should consider using these alternative platforms because they may be better suited to certain types of content or audiences than YouTube. For example:
- Facebook: Facebook allows you to record live videos and then stream them live through their platform; as such, it’s great for reaching people who are looking for real-time updates about events like conferences or concerts (or even just a party).
- Instagram: Instagram has gained popularity in recent years because its users love short snippets from daily life—and since it’s owned by Facebook (and therefore has access to all their resources), it can integrate well with other social channels like Twitter and Facebook itself for promotion purposes.
Conclusion
One of the benefits of video marketing is that it can be used on a variety of platforms, not just YouTube. While YouTube remains the king of online video, with over a billion users per month and billions in revenue each year, there are other sites out there that can be great in growing your audience using videos.
Video marketing is an important part of any business’s online presence. It helps you connect with your audience, build trust and authority, and attract new customers. If you haven’t started using it yet, don’t wait any longer! The sooner you start using video in your marketing strategy, the better off your company.