As a Physical Therapist, you are responsible for not only providing excellent care to your patients, but also for ensuring that their personal and health information is kept confidential and secure. This includes adhering to the regulations set forth by the Health Insurance Portability and Accountability Act (HIPAA). HIPAA is a federal law that regulates how patient health information —protected health information (PHI) is handled, which can make it challenging to promote your practice without breaking the law.
As a PT Practice, it is essential to promote your practice to attract new patients and grow your business. However, doing so can also pose some challenges, particularly when it comes to complying with HIPAA.
While HIPAA can seem like a daunting task, it doesn’t have to be. In this blog post, we will explore how you can effectively market your practice while also complying with HIPAA regulations.