Using Local Influencers To Drive Traffic To Your Business
When you are planning a digital marketing strategy, it is important to think about all the various options available to you. One tactic that can be useful is working with local influencers. Local influencers are people who are actively using digital media in your community. They often use this media to respond to questions and share information about their businesses.
Through influencer marketing, you can tap into an audience that someone else has built through their work in the community and on social media. That’s why working with local influencers is so effective for small businesses. When you work with a local influencer targeting your area, your potential customer base can increase exponentially. This can be a very useful and cost-effective way to promote your company.
Understanding Local Influencers
Local influencers are individuals who have a following in your area. They are often called nano influencers because their audiences tend to be much smaller than those of celebrities or other large-scale influencers. Expect an audience of about 1,000 to 10,000 people. Local influencers have smaller audiences than other types of influencers, but what they lack in size they make up for in being focused on your area. Nearly every single one of their followers is in your community. So, you get a much better chance of attracting people who live nearby and want to buy from you.
A smaller audience size makes influencers with local followings more affordable than national celebrities with larger audiences. As a result, you can stay within your budget while taking advantage of an audience that is much closer to your service location.
Local Influencers Provide The Same Benefits As Any Other Type Of Influencer Marketing.
It’s important to remember that with any influencer marketing, the influencer becomes your spokesperson. Think of them as a brand ambassador who refers your company to a wide audience.
Here are some benefits of using local influencers:
They have a higher concentration of followers who live closer to them than national celebrities would have. This makes them more affordable than national influencers would be, while still providing comparable results.
You can build relationships with these people and create a network of loyal customers who will promote your brand because they trust the person recommending it.
In addition to being able to reach more people from the area where your business is located, another benefit of using local influencers is that they may be able to help you sell more products or services than an influencer with a wider reach would be able to do on their own. This is because local influencers are more likely than those with broader audiences to have personal relationships with their followers. This means that they’re more likely to be able to convince them that what they’re selling really works. When seeking recommendations, people tend to turn to those individuals who are perceived as experts and who have built a reputation for providing trustworthy advice.
Influencers of any size can create content for your brand, promote your products and services, and engage potential customers. As with any other type of brand ambassador, you might also look to local influencers who fit into a certain niche.
Additional Benefits Of Local Influencers
Local influencers can provide a range of advantages, including their lower cost and the fact that they are more likely to have a localized audience that is close to your business. In addition, because they have smaller audiences, they tend to have higher engagement rates than larger influencers.
So How Do You Find These Local Influencers?
They are usually highly active on specific social media platforms. You could try searching for them on social media or asking around at local events and businesses. If there are any events coming up in your area (like festivals), consider reaching out directly or posting on their social media pages about how excited you are about attending together.
How To Choose The Right Local Influencers
Choosing influencers to work with should be a carefully considered process. Look for local influencers who you know will be interested in your brand, and who are already posting content similar to what you want from them. You also want them to have common values with your company, and interests that are relevant in some way. Influencers with relatable and transparent posts are a good fit, as are people who have interests that are relevant to your company in some way. When choosing between potential influencers, pay more attention to their engagement than their follower count: the more engaged their audience is, the more likely they are to convert. Keep in mind that the audience of a local influencer may not be as large as an international one.
Choose An Influencer Who Will Post Content That Is Relevant And Transparent.
When using local influencers, it is important to make sure that they post content that is relatable and transparent. Encouraging influencers to lie about your products will lead to disappointed customers and a bad reputation. It could also get you in legal trouble if your influencers misrepresent your product/services. You also want them to post relevant content so that their audience connects with them on a personal level. The more relatable the content is, the greater weight it will carry in the eyes of those who read it—this makes the recommendations of local influencers more powerful than other types of influencers.
Ensure You Collect Data To Evaluate Your Influencer Marketing Campaign.
After you launch an influencer marketing campaign, it’s important to collect data so you can evaluate its effectiveness. This will help you decide whether the campaign is worth the cost and identify areas that need improvement.
The first step is to set up a Google Analytics account for your business. If you don’t have one yet, visit https://analytics.google.com and follow the instructions to create an account. It is free.
Next, you need to install the Google Analytics through Google Tag Manager snippet on your website or install the Google Analytics directly on your website. This will allow you to track user behavior on your site after they click on a link from an influencer’s social media post, email newsletter or any tagged content from the Influencer.
You should also pay attention to what type of content gets the most engagement from your followers and fans. For example, if your customers are more likely to engage with videos than photos, then you might want to spend more time creating videos rather than photos for social media posts. And if they respond better when you post at certain times during the day or week, then adjust accordingly.
Overall, local influencers can have incredible advantages for your business. With a solid strategy and some effort in execution, you can drive traffic to your business through local influencers with a pinpoint local focus. By tapping into the network of influential people in your community, you can target the audience that will be most receptive to your product or service. Just make sure that you choose the right influencers for your needs and campaign goals. The relationships that you build with your influencers can also serve as long-term investments for your business.