7 Online Review Management Tips

Online reviews are one of the most critical aspects of managing a business and significantly impact your brand’s continued success. It’s easier than ever for a potential customer to find personal experiences about your service or product in the current online landscape. According to a report by ReportLinker, 78% of consumers see reviews as a reliable source of information about a company. 82% of consumers read online reviews for local businesses.

If you don’t carefully cultivate positive consumer reviews, your business reputation could take a significant hit. Fortunately, we’ve provided several tips for successful online review management that are sure to help your business grow.

online review management tips

1. Ask for Reviews

Before you can manage your reviews, you have to get them flowing. A reliable review acquisition method merely asks customers to leave a review after they’ve used your product or service. This request can be made in-person, by text, email, or social media, but we advise using all methods intermittently so that you can maximize your chances of being reviewed.

2. Respond To Reviews

When it comes to online review management, responding to customer feedback goes a long way in nurturing further business. Acknowledging customer reviews shows other potential consumers that your business would care about their opinions, potentially influencing their purchasing decisions.

3. Keep Track of Reviews

Carefully monitoring your reviews allows you to keep up-to-date information on how the public is perceiving your business. If there’s a sudden surge of negative reviews, review monitoring will enable you to find the problem and fix it quickly. Additionally, if using a monitoring tool, you can respond to reviews faster on multiple websites, providing a valuable tool for customer interaction.

4. Stay Professional

The most important thing to keep in mind when acknowledging reviews is keeping a calm, professional tone. No business can avoid receiving unfair reviews on occasion, but how you respond to those reviews (including whether or not you respond at all) can have a drastic effect on customer retention and conversion rates.

5. Utilize Feedback

Effective online review management means that you are exposed to many of your customers’ impressions about your business. This exposure allows you to improve upon your business practices by making it easy to find recurring complaints. Using feedback like this also bolsters customer relations by showing them that their opinions are acknowledged and can lead to actual change.

6. Encourage a High Review Rate

We recommend that, during review acquisition, you obtain as many reviews as you can. A high frequency of reviews allows for further opportunities to improve your business and makes your brand seem popular.

7. Seek Out Influencers

An excellent way to advertise your product or service to a large number of people very quickly is to reach out to influential people on social media. A review of your product on their channels can lead to a considerable boost in trust with potential customers because the recommendation comes from an authority figure.

At DaDigitalSense, we specialize in review acquisition. Contact best online reputation management Denver at 720.600.7337 to get details of our process which includes your special QRcode that helps you begin the conversation with your customers.