1. Ask for Reviews
Before you can manage your reviews, you have to get them flowing. A reliable review acquisition method merely asks customers to leave a review after they’ve used your product or service. This request can be made in-person, by text, email, or social media, but we advise using all methods intermittently so that you can maximize your chances of being reviewed.
2. Respond To Reviews
When it comes to online review management, responding to customer feedback goes a long way in nurturing further business. Acknowledging customer reviews shows other potential consumers that your business would care about their opinions, potentially influencing their purchasing decisions.
3. Keep Track of Reviews
Carefully monitoring your reviews allows you to keep up-to-date information on how the public is perceiving your business. If there’s a sudden surge of negative reviews, review monitoring will enable you to find the problem and fix it quickly. Additionally, if using a monitoring tool, you can respond to reviews faster on multiple websites, providing a valuable tool for customer interaction.
4. Stay Professional
The most important thing to keep in mind when acknowledging reviews is keeping a calm, professional tone. No business can avoid receiving unfair reviews on occasion, but how you respond to those reviews (including whether or not you respond at all) can have a drastic effect on customer retention and conversion rates.